You may have noticed, there are five of us in class and five in-class case studies. Coincidence?

Each of you will adopt one of the case studies to facilitate an in-class discussion. (I will take the first one.) I will nominate people for each case (or have done so already depending on when you read this) based on feedback in your pre-class surveys.

Your preparation and explanation/understanding of the case will be an additional class participation grade.

As a facilitator, you will have just a few additional responsibilities.

Pay closer attention to each of the readings that week.
Collect and consider any other resources that might inform our discussion - share those with the class if practical.
Initiate the discussion by laying out your understanding of the case.

For all case discussions, we as a class will want to answer some of the basic questions you are using in your final papers:

What is the project?
What is/was the organizational goal of the effort?
Is this effort core or adjacent to a current internal product? Or is it entirely new?
What reader/audience need was it solving for?
How was the audience need tested or validated?
Was that need clearly identified and understood before or after launch?
Are there implicit or explicit quantitative goals attached to success/failure?
What is the sustainability model for the effort?
What are the risks involved in the effort?
What lessons can be learned from this effort?
Can those learnings be generalized to other media organizations for adoption?